When browsing through news websites I came across this; http://image.guardian.co.uk/sys-files/Guardian/documents/2010/05/01/constituencymarginality.pdf
It's pure gold!
Look at the sets of polls in the bottom right, it asks the participants who they think understands world problems more, then who would be best in a crisis and finally who they believe is more capable.
On each question, Gordon Brown comes out top. An indicator, you would think, of a clear Labour win, because one would assume that in a developed and established western democracy people would actually care about their own futures and that of their family and friends.
But when asked who they 'like more' Gordon loses dramatically to Clegg.
For me, this is concrete evidence of how completely, and utterly ridiculous these 'superficial voters' are. That's what I'm going to call them. After the election, when we find out how many voted, I'll take the average turnout for the general election from the past fifty years and couple it with the anticipated drop in turnout this year (before the leaders debate) and then whatever the percentage above that (it will undoubtedly correlate with the increase in lib-dem votes) I will minus and those voters will hence forth be known as 'Superficial Voters'.
And this, readers, is why sometimes, I am ashamed of being British.